Four projects, unpacked from the original brief through the decisions, delivery and measurable result.
Case study 01Ade Oyelaran — Lagos Gold · 2025
Give an artist known only for features his own record, his own look, and enough release-week momentum to justify a festival slot already on the calendar.
Case study 02Simone Reyes — Velvet Hours · 2024
Record a five-track R&B EP that sounded like the artist actually sings, and build a live identity around it.
Case study 03Skyline Live — Skyline Sessions · 2025
Launch a four-night outdoor concert series at a new venue and sell it out on a modest budget.
Case study 04Jahmiel Grant — Island Weather · 2025
Release a riddim voiced by three artists so that each release built on the last instead of splitting attention.
