01Music Production · 2025
Lagos Gold
Lead single for an independent Afrobeats artist moving from features to a solo identity — produced, mixed and rolled out end to end.
- Release-week streams
- 128K
- Pre-saves
- 4.2K
Selected work · London / Worldwide
2013—2026
Taking on selected projects
THE WORK
SPEAKS.
Music production, promotion and creative work built around artists, audiences and memorable experiences.
Lagos Gold
Room B
Skyline Sessions
Basement 44
Campaign systems
Visual reel
01 — 05
Ade OyelaranSimone ReyesKabeloNalediK. VanceJahmiel GrantNOKTAMara ColeDara NkemeluBasement 44The Vinyl RoomKola DrinksIlya PetrovPriya RamanAde OyelaranSimone ReyesKabeloNalediK. VanceJahmiel GrantNOKTAMara ColeDara NkemeluBasement 44The Vinyl RoomKola DrinksIlya PetrovPriya Raman
Selected work
RECORDS. ROOMS. RESULTS.
A selection of work across production, promotion and creative direction — with the decisions and outcomes left visible.
0102Event Promotion · 2025
Skyline Sessions
An outdoor summer concert series curated and promoted from an empty calendar to four sold-out nights.
- Tickets sold
- 6,400
- Nights
- 4 of 4 sold out
03Music Production · 2024
Velvet Hours
A five-track R&B EP recorded largely on one microphone, with a visual and staging language designed alongside the music.
- Streams to date
- 610K
- Saves rate
- 18%
Evidence, not adjectives
THE NUMBERS HAVE TO HOLD UP.
Ticketed attendance, release performance and repeat work. Every figure connects to a named project.
- 68
- Projects completed
- 41
- Events promoted
- 24K+
- Audience reached live
- 7
- Genres worked in
- 72%
- Repeat clients
records, campaigns and events
clubs, concerts, activations
verified ticketed attendance
Why people work with me
THE METHOD IS PART OF THE WORK.
01
One person accountable end to end
Production, mix, artwork direction and rollout under one roof. Nothing gets lost between a producer and a marketer who never speak.
Lagos Gold: master to festival stage in 21 days.
02
Records built on performances
Live players, single-pass vocals and room tone kept in the mix. The result sounds like a person, not a template.
Velvet Hours: 18% save rate, two tracks permanently in the live set.
03
Promotion sequenced, not sprayed
Organic signal first, paid spend concentrated only where the data points. Every campaign is a sequence with a closing beat.
Skyline Sessions: 6,400 tickets at £1.12 paid cost per ticket.
04
Numbers you can check
Ticketed attendance, save rates and cost per acquisition — reported as they happened. If there's no evidence, there's no claim.
Every metric on this site maps to a named project.
Feedback
WHAT PEOPLE SAY ABOUT THE WORK.
“I came in with a voice note and left with a record, a look and a plan. The rollout was the part I never knew I was missing.”
Ade Oyelaran
Artist · Afrobeats
“He kept the takes where my voice cracked. That's the whole EP. Nobody had trusted me like that in a studio before.”
Simone Reyes
Artist · R&B
“The low end on that EP is the cleanest work anyone has done on my music. I still write into the template he set.”
Kabelo
Producer & Artist · Amapiano
London · Working internationally
Behind the work
MAKE THE RECORD. BUILD THE ROOM.
I make records and I fill rooms. Most of my work sits between those two things — producing and mixing music, then building the campaign, the night or the identity that gets it heard.
Twelve years in, across Afrobeats, Amapiano, R&B, Hip-Hop and Dancehall, the pattern has not changed: get the performance right, then be honest about what it takes to reach people. No inflated numbers, no borrowed credibility.
01 — The performance beats the plug-in. Every time.
02 — A campaign is a sequence, not a post.
03 — Book to the audience, not to the ego.
04 — If a metric can't be shown, it doesn't get claimed.
Production · Promotion · Direction