01 · Production
Drums tuned to each vocal key so no voicing needed a different mix approach. One riddim, three genuinely distinct records.
All case studies
Jahmiel Grant — Island Weather · 2025
One riddim, three artists, one staggered campaign
Release a riddim voiced by three artists so that each release built on the last instead of splitting attention.
My role
Producer of the riddim and campaign lead across all three voicings.
01 · The objective
Release a riddim voiced by three artists so that each release built on the last instead of splitting attention.
02 · The challenge
Three artists with three separate audiences and three managers, all pushing for the same release date.
03 · What I did
02 · Sequencing
Lead cut released alone, then one voicing every ten days, each announcement referencing the previous release.
03 · Assets
A tailored pack per artist rather than one shared graphic, so each fanbase saw their artist front and centre.
04 · Close
Full compilation released last, launched with a club night rather than a post.
04 · The result
- 1.1M
- Combined streams
- 12.4K
- New followers
- 2
- Independent charts
- Each release beat the previous one on first-day streams.
- All three artists have asked to be on the next riddim.
05 · Proof
06 · Hear it
Jahmiel Grant · 2025
Island Weather
A riddim written to be voiced by three artists. This is the lead cut — drums tuned to the vocal key so the kick never fights the bassline.
Producer · Arrangement · 3:07
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